Building your connections and putting them to good use is crucial for business development. Easy access to a current list of contacts can be the difference between effective networking and wasted time.
The small business owner needs to be an expert in everything, from marketing and inventory management, to HR and accounting. Luckily for you, there are a slew of handy “how-to” videos available online that can help you enhance your skills and keep your business running at peak performance.
The marketplace is constantly changing. Are you adapting your marketing strategy as well? While we don’t advocate ditching tried and true tactics to follow fads, it is important to be aware of new marketing technologies and trends that can give your small business a real boost.
What’s the hardest part of running a small business? Getting paid. While most entrepreneurs are passionate about their product or service, they don’t always show the same level of excitement for accounting. Thankfully there are a host of tools available to make the process easy, if not enjoyable, and today’s small business software does more than just generate invoices. Most offer monthly subscriptions at a variety of price points, depending on your business size and needs. Online bookkeeping platforms offer the flexibility and convenience of access from anywhere, anytime, and the security of cloud-based backup.
The healthcare industry has gone digital and it’s not going back. So it makes sense that healthcare marketing has gone digital as well, with hospitals, pharmaceutical companies and individual healthcare providers turning to social media to boost their brands. According to a Pew Research study, 80% of social media users are looking for health information, and nearly half are searching for information about a specific doctor or health professional.
In today’s small business environment, time and budgets are tight. Getting maximum bang for minimum bucks is at the top of every entrepreneur’s “must-do” list, so it’s important to focus your marketing resources where they count most – the digital sphere.
The internet can provide a wealth of creative ideas, valuable information, useful tips, and sage advice, but only if you know where to look. A Google search for “small business blog” turns up a whopping 3.6 BILLION results in 0.74 seconds. So where should the entrepreneur with a search for shared knowledge turn? Fear not – we’ve done the searching for you and are happy to present our suggestions for the top 10 blogs all small business owners should be following:
The holiday season is upon us, as is the annual pressure to find the perfect present. If you’ve got a small business owner on your list you’re in luck. Though you can’t buy them a few extra hours in the day or a little more sleep – because let’s face it, that’s what they really want – we do have 10 great gift ideas for the busy entrepreneur in your life.
Another year is winding down and a new one lies just around the corner. What changes will 2019 bring to your workplace? Experts predict that new technologies, artificial intelligence and machine learning will continue to be big drivers of change in the new year. The growth of the gig economy and increasing reliance on freelancers will have a significant impact on staffing, while physical workplaces will become more flexible than ever, thanks to a range of co-working, shared space and work from home options.
From the smallest private practice to the largest hospital groups, today’s healthcare providers all struggle with time management. Juggling patient care, record-keeping, office administration and human resources can seem like a Herculean task when there aren’t enough hours in the day. Thank goodness for advances in office technology and digital health tools that help save […]
