Today’s patients are savvy consumers who know they have numerous options when it comes to choosing a hospital, clinic, or doctor. In a competitive healthcare marketplace fueled by online reviews, social media, and word of mouth, patient experience matters more than ever.
The cost of healthcare is notoriously high and finding an open appointment time can be nearly impossible unless you plan well in advance. Ask anyone who has had a recent trip to the doctor’s office. The price of hospital visits and medicine have been skyrocketing year after year with little sign of slowing down. For many people, accessible and affordable healthcare has become a luxury instead of a regular part of life. Whether or not you work in the medical industry, value-based healthcare has become an important trend to familiarize yourself with. With benefits for both doctors and patients, value-based healthcare has been adopted by many practices and is sure to become increasingly prominent in the US going forward.
The age of wearable health tech has arrived. What was once a novelty or a fun fashion statement has now become a legitimate tool that can monitor health conditions, improve outcomes and even save lives. Not surprisingly, the wearable tech market is booming – growing 27.5% in 2018, more than double the 10.3% growth achieved in 2017. The global market for wearable medical and healthcare devices is expected to reach a staggering $27.5 billion US by 2026.
Whether you’re looking for inspiration, advice, clinical best practices or just a daily laugh about life in healthcare trenches, these nurses, doctors and healthcare providers are just a click away. Not only are they experts in their respective fields, they are Instagram experts as well, with feeds you really should be following. Check out our picks for the top 10 healthcare providers to follow on Instagram:
Healthcare technology is one of today’s most rapidly changing industries, driven in large part by a wave of bold, brash startups. New technologies, new ways of using existing technologies, and innovating partnerships between the healthcare, business and technology sectors are changing the industry landscape at lightning speed.
Who is leading the charge? Here are 10 healthtech startups to watch if you want to stay on top of the latest trends.
For a front-line, first-person view of the latest trends and issues in the health tech field, there is no better source than the doctors who are researching, developing, testing and working with new technologies every day. If you want to know what’s happening at the intersection of medicine, technology, and social media, we’ve got 10 top digital-savvy to follow on Twitter who will keep you in the know.
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For years we’ve been hearing that the paperless office is just around the corner. The paperless dream includes lower costs, less waste and a greener environmental footprint, but for many medical practices, the reality is very different. The reality includes a mountain of paper and thick paper files, filled with intake forms, referrals, test requisitions, clinical notes and more.
The most effective marketing programs do more than educate; they resonate with the public, eliciting an emotional response that isn’t easily forgotten. With deeply personal subjects often of life or death significance, healthcare marketing campaigns are often particularly powerful. Hospital groups, pharmaceutical companies and charitable causes are increasingly pushing the boundaries to create creative, compelling campaigns which create a lasting impression. Using the right social media channels to deliver the message directly to their target audience is what makes the best campaigns so successful.
The experts agree; we are in the midst of a healthcare revolution. Change is happening at an unprecedented pace, driven largely by remarkable advances in artificial intelligence and machine learning.
The new year is finally here! If one of your resolutions for 2018 is to stay on top of the latest healthcare technology and health IT trends, we’re here to help. Add these 10 blogs to your “must follow” list in the new year to track the pulse of the digital health industry.
