The marketplace is constantly changing. Are you adapting your marketing strategy as well? While we don’t advocate ditching tried and true tactics to follow fads, it is important to be aware of new marketing technologies and trends that can give your small business a real boost.
What’s the hardest part of running a small business? Getting paid. While most entrepreneurs are passionate about their product or service, they don’t always show the same level of excitement for accounting. Thankfully there are a host of tools available to make the process easy, if not enjoyable, and today’s small business software does more […]
The healthcare industry has gone digital and it’s not going back. So it makes sense that healthcare marketing has gone digital as well, with hospitals, pharmaceutical companies and individual healthcare providers turning to social media to boost their brands. According to a Pew Research study, 80% of social media users are looking for health information, […]
The age of wearable health tech has arrived. What was once a novelty or a fun fashion statement has now become a legitimate tool that can monitor health conditions, improve outcomes and even save lives. Not surprisingly, the wearable tech market is booming – growing 27.5% in 2018, more than double the 10.3% growth achieved […]
In today’s small business environment, time and budgets are tight. Getting maximum bang for minimum bucks is at the top of every entrepreneur’s “must-do” list, so it’s important to focus your marketing resources where they count most – the digital sphere.
Whether your business is a large corporation, or a one-person shop based out of your home, there is one tech tool your company can’t live without – a scanner. A good quality scanner helps you operate more efficiently, saves money, reduces paper waste and helps you create secure digital copies of all your important documents. […]
The internet can provide a wealth of creative ideas, valuable information, useful tips, and sage advice, but only if you know where to look. A Google search for “small business blog” turns up a whopping 3.6 BILLION results in 0.74 seconds. So where should the entrepreneur with a search for shared knowledge turn? Fear not […]
Did you resolve to be more productive this year? New year’s resolutions can be a great motivator at the start of the year but let’s face it; few people manage to successfully follow them through. Your company and your customers count on you to operate at peak productivity all year round. Luckily, there are a […]
The holiday season is upon us, as is the annual pressure to find the perfect present. If you’ve got a small business owner on your list you’re in luck. Though you can’t buy them a few extra hours in the day or a little more sleep – because let’s face it, that’s what they really […]
Another year is winding down and a new one lies just around the corner. What changes will 2019 bring to your workplace? Experts predict that new technologies, artificial intelligence and machine learning will continue to be big drivers of change in the new year. The growth of the gig economy and increasing reliance on freelancers […]
